When we created BEE-ON, we were determined to avoid the common pitfalls of traditional sports drinks. One of the most alarming trends we noticed was the widespread use of artificial color dyes. These bright, neon colors might look appealing, but the truth is, they come with risks that no athlete should ignore.
What Are Artificial Dyes?
Artificial dyes like Red 40, Yellow 5, and Blue 1 are synthetic chemicals used to give drinks their vibrant colors. These dyes are derived from petroleum and have been linked to various health concerns, including hyperactivity in children, allergic reactions, and even potential carcinogenic effects.
Are They Necessary?
The short answer is no. These dyes serve no functional purpose in hydration or performance. They’re added purely for marketing appeal, not for the benefit of the consumer. At BEE-ON, we believe that athletes should never have to choose between health and performance.
The BEE-ON Difference
Instead of artificial dyes, BEE-ON uses natural ingredients that reflect the clean, simple philosophy of our brand. You won’t find neon colors in our drinks because hydration isn’t about looking flashy—it’s about fueling your body with what it needs to perform at its best.